Wole of Lagos
StyleLondon

Why Sport Is Becoming Fashion's Biggest Runway

The tunnel walk did what the front row could not.

Words by Wole · 11 July 2026 · 7 min

Why Sport Is Becoming Fashion's Biggest Runway
London — placeholder photography

Placeholder editorial copy. The tunnel is now a runway with better distribution than any show in Paris.

Athletes stopped dressing for the game and started dressing for the walk in.

Placeholder closing paragraph. Real editorial copy replaces this before publication.

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